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June 23, 2007

Open Road @ Thornton Manor

Thornton Manor in Thornton Hough, Wirral, was the venue for this years Open Road event with Lexus and true to form the day proved to be a big success.  With over 230 guests and more than 500 test drives in one day, it was a fantastic opportunity to experience the entire Lexus range.

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The format for the day was to arrive and register attendance, a lanyard was then provided with the guests name and a bar code printed on to it.  A test drive desk was set up with a key board detailing which cars were available.  Sales specialists were on hand to help establish which cars would best suit and make appropriate recommendations.  After zapping each guest with a bar code reader, the sales specialists would direct to the car of their choice, ensure familiarisation of the controls and route and leave them to explore and drive the car unattended.

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On return a customer would either take out their next choice of vehicle or alternatively explore the luxurious venue whilst enjoying the hospitality of Lexus Chester's appointed caterers who were serving Canapes and refreshments throughout the day.

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A big thank you to all who helped make the day such a big success.

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